04. április 2024
Design expertise at the core of the brand: conquering the bathroom with design
Duravit capitalizes on enduring design language and unique designer network
• Trust-based partnerships with international designers
• Winner of renowned design awards
It was without a doubt a brave move - but from today’s perspective it was definitely the right one for Duravit: “conquering the bathroom with design”. The complete bathroom manufacturer took its first daring step in 1987 with the unmistakable “Giamo” bathroom series from product designer Dieter Sieger.
Today, forty years later, the success of daring to step outside the mainstream has been confirmed. And although Duravit can look back on the realization of over 100 design projects with 24 design partners, further pioneering designs are being developed all the time.
Duravit Design DNA
This process involves external designers and the in-house design team working closely together and has produced a unique design DNA over the years: the unmistakable, precisely formulated design language that informs each individual bathroom range. Despite all the individuality, extravagance, and boldness to work with extraordinary materials and unusual colors, Duravit’s product portfolio exclusively combines design ranges that align with the aspiration at the heart of its brand. At the same time, the eternal, timeless design combines the highest product-quality standards with comfort-oriented technology for the last word in feel-good bathrooms.
A particular benefit of this approach is that a customer’s dream bathroom can be assembled from a range of different design lines to create an individually styled end product that reflects their personal preferences. The design DNA guarantees a harmonious and stylish overall look.
Trust, understanding, and responsibility: the unique designer network
To achieve this objective, Duravit relies on esteemed collaborations with international design partners. A valuable partnership of over 30 years with Philippe Starck, down-to-earth furniture and bold colors with Christian Werner, Japanese influences from Sebastian Herkner, while Cecilie Manz interprets Nordic influences. Antonio Citterio recently designed a unique architectural series, and then there’s the cross-generational collaboration with sieger design, which today is run by the sons Christian and Michael.
Award-winning excellence: prize-winning products for the perfect feel-good individual moment
Over recent years, Duravit has not only transformed the domestic wet cell into an all-round feel-good bathroom, but has also won over the distinguished members of renowned design awards juries. The company currently holds more than 200 international awards – and counting.